Part of the Shmor.ai network · Free, independent insurance guides for the UK, US & Europe

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Directory

Insurers and comparison sites

Well-known insurers, specialist business insurers, brokers and comparison services, with what they sell and links to their official sites. No ratings or rankings: compare quotes and policy wordings for your own situation.

Photo: Amina Atar on Unsplash

Directory

Filter by region or type. Listing here isn’t an endorsement; check each provider’s authorisation and policy documents.

Home · Motor · Life · Business

Aviva

One of the UK’s largest insurers. Completed its acquisition of Direct Line Group in July 2025.

Type
Insurer
Sells
Personal & commercial
Region
UK

Home · Motor · Business

Direct Line

Sells mainly direct rather than through comparison sites. Group brands include Churchill, Privilege and Green Flag. Part of Aviva since 2025.

Type
Insurer
Sells
Personal & small business
Region
UK

Motor · Home · Travel

Admiral

Cardiff-based insurer best known for car insurance. Brands include Elephant, Bell and Diamond.

Type
Insurer
Sells
Personal lines
Region
UK

Home · Motor · Business · Health

AXA UK

UK arm of the French insurance group, with business insurance for small firms and tradespeople.

Type
Insurer
Sells
Personal & commercial
Region
UK

Motor · Home · Travel

LV=

Car, home and travel insurance under the LV= brand, provided by LV= General Insurance, part of Allianz.

Type
Insurer
Sells
Personal lines
Region
UK

Business · High-value home

Hiscox

Business

Specialist insurer known for small business, professional indemnity and high-value home insurance.

Type
Specialist insurer
Sells
Commercial & home
Region
UK, US, Europe

Farm · Home · Motor · Business

NFU Mutual

Mutual insurer with rural roots, selling through local agency offices.

Type
Mutual insurer
Sells
Personal & commercial
Region
UK

Home · Business · Life

Zurich UK

UK business of the Swiss group, selling home insurance and a wide range of commercial cover, often via brokers.

Type
Insurer
Sells
Personal & commercial
Region
UK

Business · Landlord

Simply Business

Broker

Online broker comparing business and landlord insurance quotes for small firms and sole traders. Owned by Travelers.

Type
Online broker
Sells
Small business
Region
UK, US

Auto · Home · Renters · Life

State Farm

Mutual insurer selling personal insurance through a large network of local agents.

Type
Mutual insurer
Sells
Personal lines
Region
USA

Auto · Home · Renters

GEICO

Auto insurer owned by Berkshire Hathaway; home and renters policies are often arranged through partner insurers.

Type
Insurer
Sells
Personal lines
Region
USA

Auto · Commercial auto · Home

Progressive

Large auto insurer, also a major writer of commercial auto for small businesses.

Type
Insurer
Sells
Personal & commercial auto
Region
USA

Auto · Home · Renters · Life

Allstate

Sells personal insurance through agents and online.

Type
Insurer
Sells
Personal lines
Region
USA

Auto · Home · Renters · Business

Liberty Mutual

Personal and commercial insurance, with small business cover through agents.

Type
Insurer
Sells
Personal & commercial
Region
USA

Auto · Home · Renters · Life

USAA

Insurance and banking for eligible US military members, veterans and their families.

Type
Insurer
Eligibility
Military community
Region
USA

Small business · Workers’ comp

The Hartford

Business

Long-established insurer focused on small business packages, BOPs and workers’ compensation.

Type
Insurer
Sells
Commercial
Region
USA

Auto · Home · Business

Travelers

Personal and commercial insurer, selling largely through independent agents.

Type
Insurer
Sells
Personal & commercial
Region
USA

High-value home · Commercial

Chubb

Global insurer known for high-value homes, collections and commercial risks.

Type
Insurer
Sells
Personal & commercial
Region
Global

Renters · Home · Car · Pet · Life

Lemonade

App-based insurer selling renters, homeowners, car, pet and term life insurance online.

Type
Insurer
Sells
Personal lines
Region
USA, parts of Europe

Personal · Commercial

Allianz

Munich-based insurance group operating across Europe and worldwide.

Type
Insurance group
Home market
Germany
Region
Europe & global

Personal · Commercial

AXA

Paris-based insurance group with home, motor, health and business cover across Europe.

Type
Insurance group
Home market
France
Region
Europe & global

Personal · Commercial

Generali

Trieste-based insurance group with operations across Europe.

Type
Insurance group
Home market
Italy
Region
Europe & global

Personal · Commercial

Mapfre

Spanish insurance group with motor, home and business cover in Spain and Latin America.

Type
Insurance group
Home market
Spain
Region
Europe & Americas

Personal · Commercial

Ageas

Brussels-based insurance group; also operates in the UK as Ageas UK.

Type
Insurance group
Home market
Belgium
Region
Europe & Asia

Personal · Commercial

Achmea

Dutch insurance group behind brands such as Centraal Beheer and Interpolis.

Type
Insurance group
Home market
Netherlands
Region
Netherlands

Personal · Commercial

Zurich

Swiss insurance group with retail and commercial insurance across Europe.

Type
Insurance group
Home market
Switzerland
Region
Europe & global

UK comparison site

Compare the Market

Compares car, home, van, travel, life and business insurance from many UK providers.

Type
Comparison site
Region
UK

UK comparison site

MoneySuperMarket

Compares insurance, energy and financial products in the UK.

Type
Comparison site
Region
UK

UK comparison site

GoCompare

Compares car, home, van, travel and other insurance in the UK.

Type
Comparison site
Region
UK

UK comparison site

Confused.com

Compares car, van, home and other insurance in the UK.

Type
Comparison site
Region
UK

US marketplace

Policygenius

Online marketplace for life, home and other insurance in the US.

Type
Marketplace / broker
Region
USA

US comparison site

The Zebra

Compares car and home insurance quotes in the US.

Type
Comparison site
Region
USA

German comparison site

Check24

Compares insurance (Versicherungen), energy and more in Germany.

Type
Comparison site
Region
Germany

French comparison site

LesFurets

Compares car, home and other insurance in France.

Type
Comparison site
Region
France

Spanish comparison site

Rastreator

Compares car, home and other insurance in Spain.

Type
Comparison site
Region
Spain

Italian comparison site

Facile.it

Compares car, home and other insurance in Italy.

Type
Comparison site
Region
Italy

Before you buy from anyone

  • UK: check the firm on the FCA Financial Services Register and beware clone firms using real firms’ names.
  • US: check the insurer and agent license with your state insurance department; the NAIC links to every state.
  • EU: check with your national supervisor; EIOPA lists national authorities.

Ghost broking: cheap “insurance” sold through social media or messaging apps can be fake or based on false details, leaving you uninsured. Buy from authorised firms only.

Insurers vs brokers vs comparison sites

An insurer carries the risk and pays claims. A broker or agent arranges cover with insurers; independent brokers can approach several. A comparison site shows quotes from participating providers and passes you to them to buy. Some brands are “managing general agents” that design products underwritten by other insurers; the policy documents name the actual insurer.

Last updated: 15 October 2026

Frequently asked questions

Why aren’t there star ratings?
We don’t publish ratings or rankings we can’t back with our own verifiable testing. Use independent complaint data and the policy documents to compare.
Is every insurer on comparison sites?
No. Some insurers sell only direct. Check those separately when you compare.

What do you want to insure?